Custom software development with AI built in

Dashboards, orders, payments, shipping and an AI assistant, in one system built around how your business really runs. Live with clients today, including Upkeep and Yolé.

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Updated 9 November 2026
Upkeep operations dashboard on an iMac
Yolé franchise platform on a MacBook
UrbanBloom dashboard on an iPad
Upkeep invoice with Pay now on an iPhone

What we build in

Dashboards

Every order on one screen.

Live status for your team, with roles and permissions for owner, staff, customer and auditor. Real Upkeep screen.

See Upkeep
Upkeep production dashboard
AI assistant

Ask your data. Get answers.

An assistant that answers from your own data and documents, and drafts the next step. Built for Hot Shot's Secret.

See Hot Shot's Secret
Hot Shot's Secret AI assistant on a MacBook
Payments and shipping

Customers pay from a link. Labels print themselves.

Invoices with a Pay now button, FedEx rates, labels and tracking, all in the same system. Real Upkeep screens.

See Upkeep
Upkeep invoice screen
Upkeep shipping options with FedEx
Admin and approvals

Know who changed what, and when.

Approvals and audit history for every location, as built for Yolé's 192 franchises.

See Yolé
Yolé approvals platform on a MacBook

What is intelligent custom software?

Intelligent custom software is a business system built around your exact workflow, with AI inside it. It tracks orders, payments, customers and staff tasks, and its AI assistant answers questions from your own data and drafts the next step. You use one system instead of spreadsheets, copied data and tools that do not fit.

The order and payment figures count up, the chart draws live, then an AI assistant is asked "Which orders are running late, and why?" and answers: "Three orders are late. Two are waiting on payment, and one is stuck at shipping. I can send the two customers a reminder." It then drafts that reminder for your approval.

What do you get with custom software?

You get a web platform for your team with dashboards, roles and permissions, plus orders, quotes and invoices in one place. Online payments and shipping are connected, an AI assistant answers from your own data, approvals keep an audit history, and your email, calendar, CRM and accounting tools plug in.

  • A web platform for your team: dashboards, admin panels, roles and permissions (owner, staff, customer, auditor).
  • Orders, quotes and invoices in one place, with live status.
  • Online payments connected, so customers pay from a link or in the app.
  • Shipping connected (for example FedEx rates, labels and tracking, as built for Upkeep).
  • An AI assistant that answers from your own data and documents, and can write up requests or drafts for you.
  • Approvals and audit history, so you can see who changed what (as built for Yolé).
  • Connections to the tools you already use: email, calendar, CRM, spreadsheets, accounting.
  • Hosting on the cloud, plus ongoing care after launch (hosting and maintenance are quoted separately).

Which projects have we built?

We have built operations software with payments and shipping for Upkeep, franchise approvals for Yolé, an AI product expert for Hot Shot's Secret, voice-guided yacht tours, a Chrome extension for SurfaceFlow, a trading terminal and a plant care platform. Scroll sideways through each one, then open its case study.

Upkeep operations dashboard showing open orders and their status, on a MacBook

Upkeep

Operations software, a customer app, online payments, FedEx shipping and an AI assistant for a restoration business.

Real screenRead the case study →
Yolé franchise training dashboard on a MacBook

Yolé

Approvals, rejections, roles and audit history for a franchise brand, in one system.

Read the case study →
Quantix market-data terminal with charts, screener and an AI assistant, on a MacBook

Quantix

A market-data terminal with a screener, world-markets globe and an AI assistant.

Read the case study →
SurfaceFlow automation dashboard for BuilderTrend and Salesforce, on a MacBook

SurfaceFlow

A Chrome extension that adds one-click automation inside the tools a crew uses all day.

Read the case study →
UrbanBloom AI plant care dashboard on a MacBook

UrbanBloom

AI plant care on the desktop: growth, light and soil health.

Read the case study →
Preferred Yachts guide with a 3D yacht model and a voice orb, on a MacBook

Preferred Yachts

Voice-guided 3D yacht tours that answer questions and lead to a viewing.

Read the case study →
Hot Shot's Secret AI product expert recommending a product, on a MacBook

Hot Shot's Secret

An AI product expert that answers engine questions from the brand's own knowledge.

Read the case study →

What do clients say about the software?

Two clients describe the software in their own words. Pasquale, who owns Upkeep, calls it remarkable and says nothing like it exists in his industry. Sania, Head of Marketing at Yolé, says all 192 franchises are now managed in one system instead of Excel sheets.

“What Haris has built for us is remarkable. There is no software like this in our industry, and it is going to be revolutionary.”
PasqualeOwner, Upkeep and Pasquale Shoe Repair
“The system Haris and his team built for us is very efficient. Before, we managed everything in Excel sheets and an internal system. Now we manage all 192 franchises in one system: approvals, rejections, menus and everything else.”
SaniaHead of Marketing, Yolé

How do we build your custom software?

Seven steps: a free call, wireframes you approve before any code is written, the build, the AI assistant, testing with your team, a cloud launch, then ongoing care. Haris leads the build himself, and you see the plan first, so nothing is built on a guess.

  1. Free callYou tell us the problem that costs you hours each week. We sketch what we would build.
  2. WireframesWe draw every screen and flow. You approve the plan before any code is written.
  3. Build the softwareWeb platform, database, roles, payments, shipping and integrations. Haris leads the build himself.
  4. Add AIAn assistant on your own data, plus AI agents or automations where they save real time.
  5. Test with your teamWe fix what real users hit, against agreed acceptance criteria.
  6. LaunchCloud deployment, data moved over, your team trained.
  7. We run and improve itMonitoring, fixes and new features after launch.

Why build it with BetterAI?

Four things set us apart. The founder builds your software himself, AI is planned in with the screens instead of added later, orders, payments, shipping and chat live in one system, and every project is scoped honestly first. You see the plan before any code exists.

  • The founder builds it. Haris Hassan leads discovery, build, testing and delivery. No hand-off to a junior team.
  • AI is part of the design, not an add-on. We plan the assistant and automations with the screens, not after launch.
  • One system, not five tools. Orders, payments, shipping, chat and reports talk to each other.
  • You see the plan first. Sketch and wireframes come before code, so nothing is built on a guess.
  • Honest scope. Every project is scoped first. We do not promise unlimited changes or fixed dates without agreed milestones.

What else can we connect to your software?

Your software can sit at the centre of a wider system. Add a mobile app for iPhone and Android on the same data, AI agents that answer calls and follow up leads, or automations that remove the manual steps between your tools. Start with the software and add the rest when it pays off.

Mobile apps

One app for iPhone, Android and the web, connected to the same system.

Mobile apps →

AI agents

Agents that answer calls, call leads back and post your content.

AI agents →

Automations

Remove the manual steps between the tools you already use.

Automations →

See how a project runs from first call to launch on how we work, or read every case study in our work.

Questions we get asked

What does a custom software development company do?

We turn a business problem into working software. That means planning the screens and data, building the web platform and database, connecting payments, shipping and other tools, testing it with your team, launching it in the cloud and looking after it afterwards. You own a system shaped to your process, not a generic product.

How is custom software different from off-the-shelf software?

Off-the-shelf tools are built for the average company, so you bend your process to fit them. Custom software is built around yours: your steps, your roles, your approvals. It costs more to start, but removes copy-paste work and workarounds. It often makes sense once spreadsheets and several apps are slowing you down.

Can custom software include an AI assistant?

Yes. We build assistants that answer questions from your own data and documents, such as order status, product details or policies. Upkeep has an AI assistant that takes a repair request by voice or text. The assistant works on your information and sits inside the same system your team uses.

What is custom ERP software, and does a small business need one?

ERP software ties the running of a business together: orders, stock, invoices, staff and reports. A small business needs one when information lives in many spreadsheets and apps and mistakes keep happening. We build the parts you need, not a huge suite. We do not claim full accounting or payroll systems unless scoped.

How do I know if my business needs custom software?

Warning signs: you copy the same data between tools, staff keep their own spreadsheets, customers ask for status you cannot give quickly, or approvals live in email. If your people lose hours every week to this, custom software likely pays back. A free call is enough to tell you honestly whether it does.

How long does it take and what does it cost?

It depends on scope, so we scope every project first. After a free call we send a plan and a quote. We do not promise fixed dates before requirements are agreed. Larger systems are built in milestones, so you see working software along the way. Hosting and ongoing maintenance are quoted separately.

Who builds my software?

Our founder, Haris Hassan, leads discovery, build, testing and delivery. The team supports design and maintenance. You talk to the person doing the work. He also builds the AI assistants and the connections to payments, shipping and your other tools.

Can you add a mobile app to my software?

Yes. We build one app that runs on iPhone, Android and the web, connected to the same system. Customers order, pay and track in the app while your team works in the dashboard, and both see the same data. See /mobile-apps.

Tell us what costs you hours each week.

Book a free call with the founder. We sketch what we would build and tell you honestly whether it pays back.

Build my project